After getting the stamp of approval from the man himself, Keenan, I am back at it again to give you, the salesperson, that “Ah-Ha” moment. After spending a few days and not writing, I was really excited to get back online to pick back up where I left off. Before we move on to a different quote from “Not Taught”, I want to talk a little more about value. If people can see the value of what you’re selling, it’ll be easier to begin a dialogue with them.
Take into consideration the process of cold calling someone. IF your prospect picks up the phone and you drop the line, “Hi Mr. Prospect, I want to talk to you about your processes to see if we’re a good fit”, you haven’t presented with them any value and the conversation is going to go cold fast. Now, imagine picking up the phone and having some type of value proposition lined up. “Hi Mr. Prospect, I want to talk to you about your processes because I’ve been working with similar organizations like yours and I’ve helped them lower their attrition rate and increase their bottom line.” Boom! You’ve caught their attention. Name drop a local client, reference their LinkedIn profile or mention a recent story in the news about them. Catch their attention and provide some type of value as to why they should take your call.
“In Today’s ever-connected world, people are constantly on the lookout for value. They want to know what they get from you, why engaging with you is worth their time or money, and why they should pick you over someone else. It’s up to you to tell them and then show them. Building and promoting brand you makes that happen.”1
This screams “Ah-Ha” moment. I am connecting and engaging with people on social media whenever I have a chance. Jill Rowley (@) has always said, “Your network is your net worth”. I strongly believe in that statement! People talk… a lot. And when you can show value, your name will spread like wild fire. This also screams “Ah-Ha” because of what I’m doing. I am building and promoting brand me! Keenan has invested time in me by responding to my LinkedIn messages, Tweets and commenting on my last post. Find something you can passionately talk about and give it a go. But remember, you have to show people the value.
I made the comment in my last post about having experienced some out dated sales approaches. To go along with that, having a few years of experience with cold calling, I often come across a prospects response, which is the famous saying, “That’s the way we’ve always done it”. Man, how frustrating that can be! But Mr. Prospect, I’ve got THE product that is going to change your world… still doesn’t matter. They’ll never change, unless they retire, of course. That brings me to another “Ah-Ha” moment because it has to do change.
What are you? A Change Resistor, Change Acceptor, or Change Creator?
Change Resistors: “I like things just the way they are”2
Change Acceptors: “We wait and see what’s happening”3
Change Creators: “Change creators are today’s problem solvers”4
Of those three options, which one are you? Of those three options, which one is your boss? How about your company? I always want to be a change creator! Trying to stay ahead of the game and solve problems before they happen. Go ask Gabe Villamizar (@), from HireVue about his implementation of Social Selling to his sales team. The numbers are outrageous! Gabe is a change creator and he provides an incredible amount of value to not only his organization but also the Social Selling community. By the way, follow him because he is doing some incredible things for the industry.
Uber, Amazon & AirBnB are great examples of Change Creators. Examples of change Resistors… Blockbuster, Hollywood Video & Blackberry. Change Acceptors… most organizations out there, kinda coasting by.
Try adopting a new software that can help you in your role. Most companies give out free trials, so why not give it a try? What do you have to lose?
The world is going to change whether you like it or not! Instead of sitting on the train and watching change pass you by, get up and go drive the train. It’s more fun that way.
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There’s more to come from me about:
Not Taught | Jim Keenan