Something that I’ve been sharing lately, with regards to social selling is the fact that personalization is huge… it goes a long ways and people feel like you care. It’s even better when you can show them you care!
“One-to-one marketing takes time but the ROI is tremendous because so few businesses are actually doing it. I finally figured out that’s why my results are so often the exception instead of the rule. When you’re listening and other people aren’t, you look like a star.”1
I’ll be the first to admit that personalized/one-to-one marketing is difficult and time consuming. You don’t see the ROI right away. But once you get in the groove and things start to click, you truly look like a star. You’ll be able to set yourself apart from the competition within the industry.
Gary jumps back and forth within the chapters to different Ah-Ha Moments. There are so many good takeaways that it’s hard not to want to comment on all of them. As humans, we complain… that’s a fact.
“Problems happen. Life isn’t fair or perfect. Complaining fixes nothing. Only taking action does.”2
Depending on when you’re reading this, you could agree or disagree. Is it 8am in the morning and you’re fired up and ready to go? Or is it 4pm and you’ve been shut down 20 times on the phone today? I’m writing this after being shut down on the phone today… and it honestly sucks because I want to complain so badly!
I can literally hear Gary Vee saying, “Suck it up and get over it. Nobody cares!” That right there is motivation enough to over the want to complain. I suggest you watch some of his most recent posts on Facebook or YouTube. They’ll motivate the heck out of you.
I’ve strived to be nice my entire life! I want people to know I care and that I’m a nice guy.
“Being nice is a choice, and how you choose to speak to people even when you’re pressed for time will reveal who you really are.”3
Man, ain’t that the truth? The more important you become, the less time you’ll have to give to other people. It’s harder to ‘look’ nice when you’re always under the microscope because you’re so busy.
Such an important thing to execute is in type of relationship whether it be work, personal or partnerships is communication.
“Communicate with your team. Communicate with your partners. Communicate with your clients. Communicate, communicate, communicate.”4
Maybe it’s just me, but I see a lot of miscommunication going on within every industry and with a lot of organizations. Communication is what keeps clients happy, doors opens, partners willing and coworkers excited. It’s the difference between doing incredibly well and just okay. It’s not hard to communicate with people… although we worry that if it’s bad news, someone is going to be pissed.
Keep the communication open and make sure you’re happy/excited to be doing it. GaryVee has ALWAYS talked about ‘doing what you absolutely love.’ Why do something that you hate?
“Self-esteem is the ultimate drug of our society. When you have it you give yourself the audacity to dream big, and when you do that, the little things stop mattering and anxiety cannot cripple you.”5
That’s the perfect way to say it. Stay high, stay confident and keep hustling. Nobody can stop you when you hustle.
I went from business to business this morning to meet local businesses. (I wrote the top half of this yesterday) Guess what! I got half my foot in the door at this one company and they said they were in a meeting and that I needed to leave. (They weren’t in a meeting). I smiled, handed them some information and left with 10 times for motivation than when I entered. It was pretty spectacular to feel that.
GaryVee wrote an incredible book and I hope you read it! It’s so worth it. He hits on so many other points too which I didn’t talk about. Do yourself a favor and like him on Facebook, follow him on Twitter and connect with him on LinkedIn.
You can thank me later!
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#AskGaryVee | Gary Vaynerchuk
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