Suck it up and get over it. Nobody cares! | Personalize your approach

Something that I’ve been sharing lately, with regards to social selling is the fact that personalization is huge… it goes a long ways and people feel like you care. It’s even better when you can show them you care!

“One-to-one marketing takes time but the ROI is tremendous because so few businesses are actually doing it. I finally figured out that’s why my results are so often the exception instead of the rule. When you’re listening and other people aren’t, you look like a star.”[note]Page 209[/note]

I’ll be the first to admit that personalized/one-to-one marketing is difficult and time consuming. You don’t see the ROI right away. But once you get in the groove and things start to click, you truly look like a star. You’ll be able to set yourself apart from the competition within the industry.

Gary jumps back and forth within the chapters to different Ah-Ha Moments. There are so many good takeaways that it’s hard not to want to comment on all of them. As humans, we complain… that’s a fact.

“Problems happen. Life isn’t fair or perfect. Complaining fixes nothing. Only taking action does.”[note]Page 217[/note]

Depending on when you’re reading this, you could agree or disagree. Is it 8am in the morning and you’re fired up and ready to go? Or is it 4pm and you’ve been shut down 20 times on the phone today? I’m writing this after being shut down on the phone today… and it honestly sucks because I want to complain so badly!

I can literally hear Gary Vee saying, “Suck it up and get over it. Nobody cares!” That right there is motivation enough to over the want to complain. I suggest you watch some of his most recent posts on Facebook or YouTube. They’ll motivate the heck out of you.

I’ve strived to be nice my entire life! I want people to know I care and that I’m a nice guy.

“Being nice is a choice, and how you choose to speak to people even when you’re pressed for time will reveal who you really are.”[note]Page 228[/note]

Man, ain’t that the truth? The more important you become, the less time you’ll have to give to other people. It’s harder to ‘look’ nice when you’re always under the microscope because you’re so busy.

Such an important thing to execute is in type of relationship whether it be work, personal or partnerships is communication.

“Communicate with your team. Communicate with your partners. Communicate with your clients. Communicate, communicate, communicate.”[note]Page 263[/note]

Maybe it’s just me, but I see a lot of miscommunication going on within every industry and with a lot of organizations. Communication is what keeps clients happy, doors opens, partners willing and coworkers excited. It’s the difference between doing incredibly well and just okay. It’s not hard to communicate with people… although we worry that if it’s bad news, someone is going to be pissed.

Keep the communication open and make sure you’re happy/excited to be doing it. GaryVee has ALWAYS talked about ‘doing what you absolutely love.’ Why do something that you hate?

“Self-esteem is the ultimate drug of our society. When you have it you give yourself the audacity to dream big, and when you do that, the little things stop mattering and anxiety cannot cripple you.”[note]Page 287[/note]

That’s the perfect way to say it. Stay high, stay confident and keep hustling. Nobody can stop you when you hustle.

I went from business to business this morning to meet local businesses. (I wrote the top half of this yesterday) Guess what! I got half my foot in the door at this one company and they said they were in a meeting and that I needed to leave. (They weren’t in a meeting). I smiled, handed them some information and left with 10 times for motivation than when I entered. It was pretty spectacular to feel that.

GaryVee wrote an incredible book and I hope you read it! It’s so worth it. He hits on so many other points too which I didn’t talk about. Do yourself a favor and like him on Facebook, follow him on Twitter and connect with him on LinkedIn.

You can thank me later!


Connect with Gary on Twitter: @garyvee

Connect with me on Twitter: @Barta57

#AskGaryVee | Gary Vaynerchuk

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The Sales Development Playbook | Trish Bertuzzi | Part 4

I had a manager tell me at a previous job that I should be going to lunch with different people within the company. “Meet someone in the elevator… see if they want to join you for lunch”. It gives you the opportunity to learn about them and what they do for the organization. Sooner or later, I was able to have conversations will all sorts of people because I took the initiative to learn about them.

Phill Keene (@phillkeene) gives me an Ah-Ha Moment that echos my previous managers comment!

“… I also take a ton of coffee meetings with reps that want career advice. This allows me to recognize the best talent out there and be top of mind when they’re thinking about making a career change.”[note]Page 85[/note]

I’m looking at this quote from the view of me being developed. I’m going to take the best rep out for coffee so that I can learn from them. People that have been selling longer than me are usually happy to share their success and sometimes their failures. Also, who doesn’t love talking about themselves? Regardless of what your job title is, try and make it a habit of taking someone out for coffee once in awhile. You could learn something cool about them! It’s a small world and somehow you may need each other in the future.

If you engage with your people, regardless the job you have, the more supported you’ll feel. The more supported you feel, the happier you’ll be. Bertuzzi has some incredible stats in here about retention.

“It’s time to gear up for what can feel like another fulltime job: engaging, developing, and motivating reps. The fourth element for accelerating revenue growth with sales development is retention.”[note]Page 103[/note]

Retention is hard! I see great people leave their companies everyday. Heck, I was one of those people in December of 2015. Obviously, you can never predict when people are going to leave your organization, but if you’re engaged, you should see the red flags. Good culture, good compensation, continuous learning and planned out career path is what’s going to help you keep people. If people are showing up to work everyday not knowing what their future holds, they may look else where.

“Today, reps expect a learning culture, they expect to grow professionally, and they expect you to deliver in those areas.”[note]Page 105[/note]

The day you stop learning is the day you stop growing. If you’re striving to be the best you possibly can, you need to keep learning and keep pushing people to teach you. There are so many websites out there that offer free courses. If you’re the boss and you’re not teaching your people… you may see them looking elsewhere.

We’re in the information age… and we’re getting hit up on LinkedIn weekly about new jobs. It’s exciting to feel wanted by a different company. Richard Bronson said, “Train people well enough so they can leave, treat them well enough so they don’t want to.” Your people should know that you care about their success!

“… What about hitting my number? … hitting your number is important. But I believe two things to be true. One, if you build up your people, they will overachieve. Two, hitting goals for any fiscal year is a marker of a job well done. But changing the career trajectory for dozens and dozens of people is the measure of a professional life well lived.”[note]Page 107[/note]

It doesn’t get any more selfless than that. If you really care about the success of your people and strive to make them better everyday, their numbers will come. Don’t forget; people are all at different walks in their careers. Can you think back to a manager that changes your career? Take a second and think about it! Where are they now? Maybe send them a thank you email!

“Making sales coaching a priority is a business decision. Coaching improves retention and performance.”[note]Page 119[/note]

What better outcome can you ask for? Retention and performance is huge! You’re not losing your people and your people are performing well. #Boom


There’s more to come from me about:

The Sales Development Playbook | Trish Bertuzzi

Get “The Sales Development Playbook” on Amazon.

The Sales Development Playbook | Trish Bertuzzi | Part 2

Sales DevelopmentAs I get further into “The Sales Development Playbook”, I’m learning so much more about the process of creating a well oiled sales team. Inbound sales, Outbound sales, Allbound sales… You’re probably thinking, “Oh, Jordan… you’re so smart and you make it sound so easy. Why don’t you just start you’re own sales company??” Ha Ha Ha. That’s not what I’m saying!

I’m saying this to show you the value that this book can bring to all organizations! Bertuzzi breaks it down and she breaks it down really well!


“The first rule of sales development is no fighting in front of the kids.”[note]Page 26[/note]

It pretty true within any company and with any position. No arguing about processes in front of your employees. Feuds between different managers will pull employees apart if they’re there to see it. Management has to be on the same page or else you’re just wasting time. Have you ever had two managers and they both tell you something different? It’s frustrating because you want to make sure you’re doing your job but at the same time you know you’re going to make one of them upset because you’re following the other ones orders.

Great reminders are on every page throughout this book! Most of them are sales development related… given the title of the book. But I truly believe that you need to

“Make sure your team members know that they’re contributing from the get-go. They have a tough job and suffer massive rejection every day.”[note]Page 28[/note]

If you’re in sales, you know exactly what I’m talking about! EVERYDAY… rejection. If you’re not… you still deserve the reinforcement that you’re contributing. Celebrate the small wins. Maybe your employee conducts a great interview, finishes writing an article, leads a meeting, adds value to a meeting,  learns a new concept, learn something new… whatever it is, let them know they’re contributing! You’d be amazed what people are willing to do when they get recognized.

On the sales side of things… we usually have a good idea of whom we’re approaching. We know what type of accounts and we know who we need to talk to.

“Sell to everyone; Close no one”[note]Page 37[/note]

In the process of learning how to work smarter, you need to know who is more likely to buy from you. If you spend too much time trying to close someone that isn’t going to buy, you’re just spinning your wheels. Spinning your wheels doesn’t help you exceed your quota. Bertuzzi does an incredible job segmenting prospects into different brackets. She calls this the

“The ABCDs

  • A: A-list
  • B: Bread & Butter
  • C: Compelling Events
  • D: Dead Ends”[note]Page 38[/note]

It’s pretty simple once you’re able to separate your prospect into these categories. Let’s start backwards… Dead Ends… Don’t bother wasting too much of your time on this group. You’re thinking, “Well Jordan, I’m an incredible sales person and can sell anyone.” Great, prove me wrong. If they’ve been using a provider for 30 years and send out an RFP for your product… you’re going to be column fodder. It doesn’t matter what you sell or how well you sell it, they’ll always stay with that provider.

I saw this A LOT while at Cornerstone. A prospect had used SAP for 30 years and they want to see what else is out there. The rep is excited because they have a chance to hit their number with one sale… It was a dead end and they wasted countless hours trying to sell the team on our product. It sucks because we all think we’re the best, but in reality, you lost before you started. It’s our job to not even get hung up on those.

When compelling events take place, it’s usually a great opportunity to introduce your product! New c-level team, new decision makers, current product breaks, customer service sucks, lawsuit, bad quarter and new laws are all something that can compel someone to do something. New laws is a huge one in my market! Be the first vendor to reach out to a prospect educating them on the law changes and you have given yourself a good chance to win their business.

Let’s say gluten-free bread and butter… I’m allergic to bread. This is where you can really thrive! These are your go-to accounts. Depending on what you sell, these accounts are what your current user base is made up of. I can’t tell you who your gluten-free bread and butter account are, so make sure you know!

The A-list is a dream come true. These are the accounts you’d die to do business with. You’ve got something they need but they don’t know it yet. They’ll change the direction for your company and your career.

A lot of things in sales are driven by data. There is so much stinking data out there being collected, it’d blow your mind if you knew what was being collected.

“… if you can invest $1 in improving processes or improving data, I’d choose data ll day every day.”[note]Page 49[/note]

Data literally makes the world go round! The better data you have, the better you are able to plan out your day, week, month, quarter and year. My current CRM has the capability to keep data on EVERYTHING! Guess what… when I run a report on something super specific, I get results. Those results help me close deals.

I loudly echo Bertuzzi and have to add that you need good/great data!


There’s more to come from me about:

The Sales Development Playbook | Trish Bertuzzi

Get “The Sales Development Playbook” on Amazon.

Everyone Communicates, Few Connect | John C. Maxwell | Part 8

I always find it ironic that while I’m reading these books, I come across life examples the day after I write a post. And then, I’ll continue reading and I’ll come across something else that happened the day before! It freaking blows my mind.

“In the end, people are persuaded not by what we say, but by what they understand.”[note]Page 165[/note]

If you can speak clearly and simply and validate that they understand, you’re more likely to connect with them. I followed up with a prospect shortly after having a great conversation with them. I thought the conversation went great… them on the other hand… they were confused. I was talking in the terminology I talk with my coworkers. Of course the prospect wasn’t going to understand me. Shame on me!

“The bottom line when it comes to holding people’s interest and connecting with others is that you should try to be the kind of communicator you would like to hear.”[note]Page 192[/note]

Who comes to mind right away for you? Simon Sinek (@simonsinek) is my favorite communicator and speaker. The way he can connect with his audience is absolutely amazing. I’ve only seen him talk in videos! The passion, excitement and his ability to connect with the audience is how he separates himself from other speakers.

“Connecting has a lot to do with letting who you are influence everything you do.” – Brad Cork[note]Page 210[/note]

I’m sure that I’m interpreting this quote differently than you. I think it means; use your character to influence everything you do. You, as a person, are going to be the sole driving factor behind connecting with people in whichever way you please. People can tell you to do things… but until you want it and feel it, you’re not going to put everything into it. Where’s the passion? Brand yourself and allow your brand to speak for you. Better make sure you’ve got a kick ass brand!!

“People need to feel your gratitude for them”[note]Page 217[/note]

If you take some of their time, make sure they know how thankful you are. I’m getting in the habit of always thanking my listeners for their time. Not only thanking them for their time prior to me speaking, but also thanking them when I’m all done. Also, if they’re inspired and walk away with some new knowledge… thank them again! As you continue to inspire people, you’re going to build credibility. People trust people that are credible.

“When a person is credible, the longer the time, the better it gets. For someone who lacks credibility, the longer the time, the worse it gets. Credibility is currency for leaders and communicators.”[note]Page 230[/note]

And just like that, you know what you need to be doing. Establish credibility! You can fake credibility… but it’s a guarantee that it’s going to bite you in the butt later. Have you ever spoken with someone that you thought was really credible? And then you found out a few days later that they’re just full of shit? It sucks when that happens, but it happens all the time.

“Credibility is all about trust.”[note]Page 231[/note]

While you’re speaking with someone that is credible, you worry less. You take their word for what it is and follow in their footsteps. If you don’t trust them… you’ll probably fact check them or Google the answer you’re looking for. Credibility and trust is a huge driving factor in our jobs, in sales, communicating and connecting. If you aren’t building your brand, becoming a credible resource and gaining the trust of others, you’re going in the wrong direction.

Another incredible point Maxwell makes as we talk about credibility:

“Credibility is not perfection but a willingness to admit imperfection.” – Roger[note]Page 239[/note]

Yes… We all want to be perfect… But we all know that’s impossible. It’s okay to screw up. Take accountability, say you’re sorry and strive to be better. When someone asks you a question that you don’t have the answer to… don’t lie and give them some silly answer. Tell them you’ll figure it out and get back to them. They’ll appreciate the honesty and the ability to get it answered. Being honest makes you vulnerable and that makes people feel uncomfortable. Get comfortable being uncomfortable because if you aren’t pushing your boundaries, I don’t think you’re growing.

It’s your turn! Go out there, connect, establish credibility, engage with your network, provide value, and thank them. Show your gratitude!


Connect with me on Twitter @Barta57

Connect with John on Twitter @JohnCMaxwell


Get “Everyone Communicates, Few Connect” on Amazon.

Everyone Communicates, Few Connect | John C. Maxwell