One Piece Of Content Can Change Your Life

Did you read my last post from #AskGary Vee? If you didn’t… you better! Here, I’ll remind you what the last quote was…

“Here’s what you must remember: No matter who your audience is, you’re always one great piece of content away from changing your life. Everyone you know started off as an unknown until they did the thing that made them know.”[note]Page 142[/note]

BOOM! I wrote a piece of content on LinkedIn and sh*t got real! As of right now, 3/31/16, I have had 8,454 views, 422 Likes, 63 Comments and 94 Shares… It hasn’t even been 7 days since I posted it. Just like that, my voice has been heard around the world. Before you say, “Oh… wow Jordan, good for you. Pfft.”, you could be in my shoes! You can read the post I published on LinkedIn or on my site, The Ah-Ha Moment, between this post and the last #AskGaryVee post.

My motivation is at an all time high and I feel like I’m on fire. 

I’ve connected with so many new people from all over the world. All different walks of life. It’s absolutely amazing! Without my network, that wouldn’t have been possible…

“With one click – or tweet or share or favorite or any number of other social digital acts – consumers’ messages can be spread and their voice amplified well beyond the boundaries of their neighborhoods or even the industries where they work.”[note]Page 185[/note]

Do I have to say it again? Literally… ONE piece of content changed the playing field. I was averaging 30 profile views a day… now, I’m averaging 150. Nobody ever thinks it can happen to them… but I’m here to tell you it CAN. My friend Kristina Evans (@TheKristinaShow) recently had the same thing happen to her too. Her LinkedIn share BLEW up and she got over 15,000 profile views in five days. Not to mention the 1000+ comments and 3,000+ likes. Share something that’s relevant to your audience, it can provide value and leaves room for conversation.

Don’t forget though, content can bring the haters. It’s inevitable… Keep an open mind and try not to get offended. We’re living in the information age… people don’t stay mad for very long.

After reading more from Gary Vee, I now understand that it isn’t necessarily about the amount of views someone gets on their content. It’s more about the engagement and the ability people are willing to share. Anybody can view something for a second and then click out of it… It’s about the depth you’re able to reach.

“This is when I realized it wasn’t about width, it was all about depth. It’s about how many people care, not how many people you have.”[note]Page 192[/note]

Don’t get me wrong, I love having over 50 views on my content and posts. What’s really sweet is the reach a share can have. One person shares with their network of 5,000 people… Now my face has been shown to their network. That is 5,000 more people than me just posting it. I’m connecting with people in Ireland, Australia and everywhere you can think of. It’s the domino effect and it’s absolutely amazing. You know how it happened?! I posted content!

“It’s stunning how many remarkable reasons and circumstances people can come up with to explain why they haven’t met with success. Or course, the problem doesn’t usually lie with the type of industry or job. The problem lies with the individual who can’t see opportunities when they’re right in front of his or her face.”[note]Page 199[/note]

Nobody ever got anywhere in life by making excuses for themselves. Like Gary Vee says, “Nobody gives a f*ck about your feelings, bro“. It’s the harsh reality, but it’s so true. If you want success, it’s time to go get it. I’m a great example of grabbing an opportunity by the horns and running with it. “Well Jordan, what if I fail?” WHO CARES! You learned something from your experience. Pick yourself up, dust yourself off and get back out there. Nobody’s gonna give you the golden ticket. You gotta create it.

“Think completely left field. The best way to stagnate is to pay attention to everyone else because they’re doing the same crap over and over. And guess what? The same old crap sucks. Taking an open, optimistic attitude will keep your content fresh and exciting, and allow you to change the world’s perception of your ‘boring’ product.”[note]Page 201[/note]

Like the cliche saying, “Think outside the box”. Seriously though. The same old sales approaches don’t work like they used to… Always be closing is nearing its death and some would say it’s dead. Social selling is the way to sell… Instagram and Snapchat are now ‘the’ way to engage with your audience and market products. Who would have ever thought that would happen? Guess what.. it’s here. Stop getting in line with the rest of the people out there and start making your own waves. Taking that first step to post content will change your life.


There’s more to come from me about:

#AskGaryVee | Gary Vaynerchuk

Get “#AskGaryVee” on Amazon

Dealstorming | Tim Sanders | Part 4

9781591848219It’s such a pain in the ass to go into an ‘open’ meeting where you think your voice is going to be heard and it’s not. You’ve been called upon to give your feedback and help fix a problem and you know you can help… but guess what! The facilitator has their own agenda and they just want the backing from everybody they invited to the meeting.

“It’s important that the team knows you didn’t come into the meeting set on any one idea. It’s also important that facilitators stay neutral as possible on ideas.[note]Page 120[/note]

Once again, Sander’s hits the nail on the head. The people you’re dealstorming with have to know that you’re open to ideas. That’s the whole point of holding a dealstorming session. Receiving feedback can be a hard pill to swallow sometimes, but people have to learn to put their egos aside for the greater good of the deal.

You can kiss your dealstorming team goodbye if they know you’re not neutral to ideas. You can also kiss your dealstorming team goodbye if all you do is call meeting and don’t put anything into action.

“This underscores an important point: the ideas from a dealstorm are worthless unless they are acted upon, analyzed, and improved.”[note]Page 129[/note]

It’s an absolute must that you have to follow up with the people afterwards. Between exiting a meeting with actionable steps and putting those steps into action, a lot will happen. You have to execute on your agenda! Confirming what the key take-aways were and what actionable items all the participants have. A lot of good stuff can happen after the meeting. Karen might be driving home from work and have a breakthrough idea. You want to make sure you’ve left the communication open with everybody on your team.

Analyzing everything is also key. It’s kinda like business development statistics. If I know I need to make X amount of calls to get Y amount of meeting to close Z amount of business… I better make more calls than X.

“Frank Lloyd Wright once wrote, ‘Get the habit of analysis – analysis will in time enable synthesis to come your habit of mind.’ His point was that if we take time to analyze our actions and their results, we’ll learn how to fold the old and the new into remarkable solutions.”[note]Page 141[/note]

Knowing the effectiveness of our effort will allow us to perform better. If we’re always analyzing what we do and what the results were, we’ll be able to work smarter. This goes hand in hand with every step of a sales cycle. You can analyze everything! As you continue to improve your processes and make things easier on yourself, give feedback to upper management. The times are always changing and the buyer is continuously evolving.

“Over the course of my dealstorm experience, I’ve seen countless improvements to a company’s way of selling and servicing accounts come from the process.”[note]Page 145[/note]

What better example than one from Sander’s? Collaboration and sharing improvements with coworkers makes life so much easier. If you’re doing something different and it works, give back to your team and let them know. You can make improvements with all sorts of things… how to prospect certain industries, what times of the day to call, how long to demo the products, where to meet for lunch, who to use as a testimonial… the list goes on depending on your location and what you’re selling.

“In many situations, your team will need to develop unexpected approaches to the sales challenge that are appropriate to the situation – the essence of creative thinking.”[note]Page 151/152[/note]

Like I said, with the ever evolving buyer, you may have to do something that you’ve never done before. The competition is always changing and you have to change as well. If you can continuously take new approaches to sales challenges, you could improve your sales organization as a whole. If you’ve found a way to overcome a recent sales challenge, leave a comment! I’d like to hear more about it.


There’s more to come from me about:

Dealstorming | Tim Sanders

Get “Dealstorming” on Amazon.