I always find it ironic that while I’m reading these books, I come across life examples the day after I write a post. And then, I’ll continue reading and I’ll come across something else that happened the day before! It freaking blows my mind.
“In the end, people are persuaded not by what we say, but by what they understand.”[note]Page 165[/note]
If you can speak clearly and simply and validate that they understand, you’re more likely to connect with them. I followed up with a prospect shortly after having a great conversation with them. I thought the conversation went great… them on the other hand… they were confused. I was talking in the terminology I talk with my coworkers. Of course the prospect wasn’t going to understand me. Shame on me!
“The bottom line when it comes to holding people’s interest and connecting with others is that you should try to be the kind of communicator you would like to hear.”[note]Page 192[/note]
Who comes to mind right away for you? Simon Sinek (@simonsinek) is my favorite communicator and speaker. The way he can connect with his audience is absolutely amazing. I’ve only seen him talk in videos! The passion, excitement and his ability to connect with the audience is how he separates himself from other speakers.
“Connecting has a lot to do with letting who you are influence everything you do.” – Brad Cork[note]Page 210[/note]
I’m sure that I’m interpreting this quote differently than you. I think it means; use your character to influence everything you do. You, as a person, are going to be the sole driving factor behind connecting with people in whichever way you please. People can tell you to do things… but until you want it and feel it, you’re not going to put everything into it. Where’s the passion? Brand yourself and allow your brand to speak for you. Better make sure you’ve got a kick ass brand!!
“People need to feel your gratitude for them”[note]Page 217[/note]
If you take some of their time, make sure they know how thankful you are. I’m getting in the habit of always thanking my listeners for their time. Not only thanking them for their time prior to me speaking, but also thanking them when I’m all done. Also, if they’re inspired and walk away with some new knowledge… thank them again! As you continue to inspire people, you’re going to build credibility. People trust people that are credible.
“When a person is credible, the longer the time, the better it gets. For someone who lacks credibility, the longer the time, the worse it gets. Credibility is currency for leaders and communicators.”[note]Page 230[/note]
And just like that, you know what you need to be doing. Establish credibility! You can fake credibility… but it’s a guarantee that it’s going to bite you in the butt later. Have you ever spoken with someone that you thought was really credible? And then you found out a few days later that they’re just full of shit? It sucks when that happens, but it happens all the time.
“Credibility is all about trust.”[note]Page 231[/note]
While you’re speaking with someone that is credible, you worry less. You take their word for what it is and follow in their footsteps. If you don’t trust them… you’ll probably fact check them or Google the answer you’re looking for. Credibility and trust is a huge driving factor in our jobs, in sales, communicating and connecting. If you aren’t building your brand, becoming a credible resource and gaining the trust of others, you’re going in the wrong direction.
Another incredible point Maxwell makes as we talk about credibility:
“Credibility is not perfection but a willingness to admit imperfection.” – Roger[note]Page 239[/note]
Yes… We all want to be perfect… But we all know that’s impossible. It’s okay to screw up. Take accountability, say you’re sorry and strive to be better. When someone asks you a question that you don’t have the answer to… don’t lie and give them some silly answer. Tell them you’ll figure it out and get back to them. They’ll appreciate the honesty and the ability to get it answered. Being honest makes you vulnerable and that makes people feel uncomfortable. Get comfortable being uncomfortable because if you aren’t pushing your boundaries, I don’t think you’re growing.
It’s your turn! Go out there, connect, establish credibility, engage with your network, provide value, and thank them. Show your gratitude!
Connect with me on Twitter @Barta57
Connect with John on Twitter @JohnCMaxwell
Get “Everyone Communicates, Few Connect” on Amazon.
Everyone Communicates, Few Connect | John C. Maxwell