Four Ways to Increase Email Opens by 25%

emailmarketing_0How does your email resonate with your audience? Open rate is the strongest metric to identify how well your email is landing, and optimizing your open rate can make all the difference in your monthly revenue.

If you want to get your email past spam filters and grab the receiver’s interest, we have four sure-fire tactics to increase your email opens and allow you to connect with your market.

Subject Line

Think about the number of emails that land in your inbox every day, and which ones you delete the fastest. The emails that you never open are probably, 1. The most boring, 2. Not relevant, 3. Reeking of sales desperation, and 4. Don’t have your trust.

CAPS LOCK and “Urgent” have lost all meaning in email subjects. Your audience wants to connect with content that means something to them, and email that frequently demands their attention is no different. Your subject line should be compelling enough that they skip the delete key and take a closer look.

We’ve found that the most successful emails keep subject lines short (three words, or 50 characters or less). They regularly use fresh content, so a steady stream of the same subject line doesn’t bore your audience. Your email should deliver information that your audience can use—up your credibility by offering content that helps them in their day-to-day. Even if you’re asking to set up a meeting, use an upcoming industry event and offer content that gives them tips on how to prepare: Getting the Most Out of [event].

Successful email subject lines also use dynamic tags that tap sales intelligence and personalize your email based on the information you’ve collected about them.


It’s time to put data collection to good use. [Dynamic tags] let you personalize your email subject line, based on what you already know about your audience.  The effectiveness of dynamic tags can vary between industries and professional roles, so you should test your formats and keep an eye on your winners.

If you’re tracking your audience’s activity on your website, dynamic tags can also highlight their place in the customer journey, and help you segment your audience. Be sure to review your email prior to sending to ensure the right information is populating, and avoid broken dynamic tags.


Take advantage of sales software to optimize your email content and sending patterns, and centralize the best of your data learnings to strengthen your entire sales team’s game.


Email Tracking is a great tool to sharpen your email process from a few different angles.

  • Use Email Tracking for an overview of your open rate, in a neat, easy-to-use interface
  • Customize your email with Email Tracking personalization tools.
  • Once you have tested, successful templates, you can use Email Tracking to share templates with your team.
  • While you work, keep track of all of your activity with the Email Tracking Salesforce integration.

There’s no reason not to use the best of technology to help you connect to your audience, and increase your email open rate.


The patterns of your email can really help you to establish credibility with your audience. Too frequent, and your email will go right in the trash. Not well timed, and it will get ignored. But you still want your email to be at the top of the list when your audience checks their inbox, and a healthy frequency does lead to successful engagement.


Set your email cadence by reviewing your open email data. Find the times and days of the week when your email is opened the most frequently, as well as the frequency rate, to determine the optimal send times for your audience.

With applied effort in these four areas, email opens can increase by at least 25%.

As always, split test your email subject line to gauge your best performers. Taking the time now to research your audience and save their data will help you deliver the most relevant content possible. The amount of time you invest will drive your ability to connect, and get those emails opened.


About the Author:

Jonathan AllenJonathan Allen is a SaaS strategist and SalesLoft content specialist. He has extensive experience in sales development, account management, and B2B strategy.”

Connect with him on LinkedIn! Jonathan Allen