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 Buying has changed, prospectsand customers are now on-line. we (as salespeople) have to be there too. Social selling is change to sales in reaction to that – its NOT Linkedin or some shinny new object, change in behaviour |
Salespeople need to get on social and start listening – listen to what others are doing, listen to customers, competitors. In my book I recommend companies get a SCM social community manager like @gabevillamizar |
Content is key, everybody is selling vanilla ice cream and you have chocolate ice cream, which content will they consume? |
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| In my book we use research that shows that people now ask their networks questions and as a sales person u need to be there #SalesHackerChat |
You must think “Community before commerce” at all times, you must stop building followers and build a community. Always research (and connect) to people before you meet them, always know about people. Social enables you to build better and deeper relationships with people / prospects and customers. |
Everyday is a school day … keep reading, keep learning and keep sharing … trust me it will attract people |
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| I’m new biz sales guy so love opening up new accounts, creating relationships and closing the deals, is that all of it? 🙂 #SalesHackerChat |
Influence attracts people to you, community gets you recommended, there is also a chapter on tools Buy Social Selling here. |